Intertek’s Neuromarketing laboratory helps companies understand and address human behavior in a commercial environment.
Based on Intertek’s unique approach to sensory analysis, our food sensory analysis solutions work in synergy with companies to better aid their research and development, quality control, production, and marketing of their food products. Our sensory analysis experts help companies develop, communicate, and showcase their food products. We help our clients accurately analyze all aspects of the product that generate an emotional response in the consumer from packaging to communication strategy, and intrinsic characteristics of the product to measuring the effectiveness of product placement on the shelf and the organization of the retail space. Our team of sensory analysts rigorously observes the latest statistical theories, sensory sciences, and neuromarketing trends ensuring that companies have vital information to help them make informed choices about their product development.
Our approach integrates consumer surveys with studies of sensory characteristics of products while using neuromarketing tools to ensure the reliability of research, help identify which characteristics most influence consumer preferences, and uncover how the subconscious affects the purchasing process.
Our innovative approach, global network, and local market knowledge enable our food sensory experts to meet the needs of companies in the food and consumer products sectors, helping our clients with a competitive edge.
Objective analysis and statistical measurement of the sensory perception of your products.
Focuses on behavior and how the consumer perceives your products.
Monitors the emotions that your product or service elicits in the consumer through neuroscience.
